A strong employer brand can be among a company’s strongest assets, helping to lay the foundation to attract the best talent and achieve long-term business goals. But crafting a great employer brand isn’t as easy as it sounds. It runs much deeper than your company brand, which is usually a reflection of your market, your customers, and financial success. An employer brand reveals your company DNA: it tells the story of your workforce; it showcases your culture as an organization; and it features your core values like market leadership, employee empowerment and diversity of thought.
Unfortunately, employer brand isn’t something you can just conjure out of thin air. It takes a great deal of time, planning, innovation and an investment in and by your people to get it right. And as our Global Brand Health Report reveals, a strong employer brand is exactly what today’s tech candidates are looking for. This e-book is designed to give you an action plan for improving your employer brand with various recommendations, all based on the feedback from real tech talent.